The SEO/SEA of your Website is the indispensable tool for a good positioning of your website on Google and other search engines. This work of SEO is an important factor for the productivity and visibility of your website .
We must bear in mind that the most important thing is not always to generate a maximum of traffic, but a targeted traffic. Thus, your SEO project must be well thought-out and adapted to your line of business and your needs.
The maintenance of these SEO options is included in our maintenance contracts for websites .
SEO : Organic search
We have a meticulous approach to the structure and content of your website. This work of organic SEO on your website is going to help the search engines to better index et analyse the content of your website and thus improve your positioning in the search results. Thanks to our expertise, we optimise the visibility of the important key-words without spoiling the visual aspect of your website. In line with good practices, unlike many actors in our line of business, we don’t go for over-optimisation which is meant to mislead search engines. This could turn out to be harmful to your website as from now on, Google is capable of detecting this kind of malevolent practices.
SEA : Google Ads
If your line of business requires it, we make our expertise available to you for the setting-up of your AdWords account. Based on an auction system by clicking, Google AdWords makes it possible to provide efficient advertising to reach a targeted clientele. Our policy is to put into place the most refined initial settings to save you high maintenance costs, generally arising from the number of clicks. Once the settings of your AdWords account are finely tuned, this will allow for an optimal operation in most cases without a need for updates. Thus, you will only pay for the setting-up and for eventual minor and occasional updates according to your needs.
Paid advertising on social networks or Community Management, the management and integration of social networks (Facebook, Instagram,Twitter ...) on your website is a major and additional asset for a good SEO. It leads to a considerable traffic coming from these external "showcases". When a visitor recommends your website on his profile, hundreds, even thousands of potential visitors are made aware of his recommendation. By offering qualitative content, the visitors who are going to recommend your internet page, are going to set off an important "virtual word-of-mouth" reaction, and thus considerably increase your number of targeted visitors
The Rich Snippets designate the way Google indexes and presents a page in search results. These often include a title, a description and sometimes additional information (pictures, date, votes, prices …). These tools give a better visibility to your website in the search results as they take more space and have a more optimised presentation. Thus, this rapidly developing technology which is not yet widely used, is a major asset in order to increase the traffic on your website, even if it doesn’t come in first position. It has been proven that a visitor will first use the result with these Rich Snippets, even if it appears lower down the page. This optimisation consists in framing the content of your website with standardized language which is recognized by search engines. This allows for a better understanding of your website. This new technology gives you a considerable advantage on the competition and also a better positioning, it will most likely become a necessary tool soon for a good SEO of your website.
In order to ensure the best possible visibility for your website, you have to privilege a diversified optimisation of your SEO by picking from each of the offered solutions.
Each company is unique and requires a measured and adapted repartition between the different SEO options. As in many cases, in order to have a well-filled basked, it is preferable not to put all your eggs in the same basket and to opt for a global approach.